Ryder was inspired by the history of the members clubs of Mayfair and St. James in London. The fragrance is a juxtaposition of sweet tobacco and whisky notes against a warm woody-amber accord and is described as a linear composition rather than a pyramid. The fragrance is anchored by a sparkling and ultra-rare Omani (Hougari) frankincense. Although inspired by the past, Ryder is a modern fragrance; it is worth mentioning that although many of the members clubs started as male-only – a large number of them now invite women as well. To represent this, Ryder’s distinctive character has been enhanced with a heady Royal jasmine. Ryder is a unisex fragrance.